How to tell a good story

Ok, this article's directed towards marketing people, but it's still got some good tips. For instance:

A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic.

James Frey? You reading this? Another good tip:

Great stories don’t appeal to logic, but they often appeal to our senses. Pheromones aren’t a myth. People decide if they like someone after just a sniff.

And, finally, this one is definitely worth it (I learned something, at least):

Great stories are rarely aimed at everyone. Average people are good at ignoring you. Average people have too many different points of view about life and average people are by and large satisfied. If you need to water down your story to appeal to everyone, it will appeal to no one. The most effective stories match the world view of a tiny audience—and then that tiny audience spreads the story.